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Wednesday, May 14, 2008

Kya Aap Panchvi Pass se Tez Hain - Not doing great

One was reading an article in the newspapers about how this much awaited show is running into problems with its sponsors; apparently the show is not drawing enough viewership and the sponsors are applying pressure to reform the format of the show. The show, even though based on an international show, 'Are (confirm)', has been modified to the Indian context, with a lot more celebrity power thrown in. Hence, even 2 ads of the show that I saw talking about some future episodes of the show had 2 more TV celebrities shown - as an example, one of the episodes had the 2 main leads of the drama 'Vidaai' appearing on the show along with most of the cast.
This is apparently something that the sponsors seem to be fulminating against; they believe that the show is focusing a bit extra on the star quotient (and these were minor TV stars, not big Bollywood stars who can be expected to lend more glamour to the show). This is also in contrast to the previous Kaun Banega Crorepati since the focus of the show remained the questions and not more about the celebrities. With a limited time format, and some focus on the star power, the show is losing out and just not generating the required viewership (although when the show was proposed, there was worry that the show will generate so much interest that the IPL matches going on at the same time - evening at 8 PM) would lose out on some of the viewership.
The worry for Star is that 30% of the episodes already have apparently been shot, and it would get difficult to rework the basic format of the show; and since a major Bollywood figure such as Shahrukh Khan is involved, re-shooting episodes would be very difficult.

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