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Tuesday, September 29, 2009

Zee Network Celebrates ‘Inquilab Divas’

Zee Network Celebrates ‘Inquilab Divas’ in remembrance of the Legendary Freedom Fighter - Bhagat Singh

On the occasion of the birth anniversary of the great martyr Bhagat Singh, Zee Network proudly evokes a sense of nationalism by celebrating the ‘Inquilab Divas’ on September 27th. Being a responsible Indian TV network, Zee undertakes the initiative to salute our national hero and honor his sacrifice with a view to re-instill the spirit of patriotism amongst its viewers.

Septmeber 27th will see all Zee Network channels with unique elements, celebrating the spirit of patriotism with great enthusiasm. The network would appeal the citizens to wear orange/saffron, offering tribute to the great freedom fighter. The channel would run astons, bugs and promos with this patriotic message. The look and feel of Zee’s websites & channel logos will be designed in sync with the idea. Well-known television and film artists have joined hands in this novel initiative and will be seen appealing to the viewers to pay tribute to Shahid Bhagat Singh. Through various activities & means the message that Zee would send across is -“Bhagat Singh ke iss Janamthihti par Zee Network mana raha hain Inquilab Divas – Aao Pehne Basanti Chola”

Commenting on this initiative, Puneet Goenka, CEO, Zee Entertainment Enterprises Limited, said, “Through our various shows/events and activities, we have always propagated our rich cultural heritage. Even in course of cut-throat competition, we haven’t deviated to programming or messages that would hamper our country’s sentiments. Our Indianness is our biggest strength and we are proud to initiate the ‘Inquilab Divas’ with a view to re-live the patriotic fervor. I truly hope that viewers show the desired respect and enthusiasm in this initiative and together, we strengthen the sense & pride of being an Indian.”

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