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Tuesday, September 29, 2009

Zee TV's Lil Champs a very watched show

Who’s the bigger star on Indian Television?

‘Hero Honda Sa Re Ga Ma Pa L’il Champs’ is the undisputed leaders when it comes to audiences’ choice

Mumbai, 23rd September 2009 - In a period where Bollywood superstars like Salman Khan and Akshay Kumar are reigning the Indian television with their participation on various reality shows, Zee TV’s L’il Champs have found their way to people’s hearts and are the undisputed leaders when it comes to their popularity. The latest TAM data shows that the number of viewers watching the show have far surpassed than those watching other star-studded reality shows on other channels.

According to the TAM data, the show started with the 3.47 million people watching the episodes during the launch which has recently gone up to 4.4 million in the past week. This further validates that the popularity of ‘Hero Honda Sa Re Ga Ma Pa L’il Champs’ has been soaring ever-since its launch gathering further eyeballs.

In just three months of the launch, Zee TV’s Hero Honda Sa Re Ga Ma Pa L’il Champs has created stars of the kids who are not more than 14 years old. According to Mr. Nitin Vaidya, COO, ZEEL and Business Head, Zee TV, “it’s the spontaneity, innocence and charm of these kids that have grabbed audiences’ attention and have garnered tremendous love for themselves amongst the viewers. Introducing Afsha and Dhairya (the 6 & 10 years old anchors of the show) was one of the biggest innovations on the show and today both of them along-with the participants have become the topic of discussion in every household today.”

Mr. Vaidya, further added, “We always believed that television is not about popular movie stars but about creating its own stars. It’s particularly overwhelming in the case of L’il Champs as these tiny tots have not only impressed the audiences with their exceptional talent but have become their favorites. To beat film stars’ popularity, in a country where Bollywood is followed as a religion, is a huge achievement by itself.”

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