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Saturday, February 13, 2010

Saanjhi Dopahar - New beginnings for Colors

Indian Premier League (better known as IPL) began in the year 2008 and was a huge success. The success of IPL dealt a heavy blow to the TRPS of Hindi serials. Most of the daily primetime shows took a heavy beating in terms of TRP numbers as women too switched their loyalties and their channels from Tulsi to Tendulkar and from Star Plus to Sony. However the second season of IPL (2009) saw a complete turnaround as it was IPL that failed to recapture the magic and awesome TRPs of 2008. In fact in 2009, IPL was convincingly beaten back by serials like Balika Vadhu, Bidai, Na Ana Is Des Mere Laado and so on.

The third season of IPL begins on March 10th and channels are already feeling the heat as this season the matches will be played on Indian soil unlike season 2 where the venue was South Africa. Channels and production houses are in a mad scramble to launch off as many new shows as possible before IPL 3 begins so that they can retain and hold on to loyal viewers by giving them a mixed bag of old favourite shows together with some interesting new ones. Colors is one such channel that will be launching a couple of new serials in the afternoon time slot (1.30 pm-2.30 pm) that it has christened ‘Saanjhi Dopahar’. The two new soaps being launched from 15 February are Agnipareeksha Jeevan ki… Ganga and Aise Karo Naa Vidaa.

The promos of both the new shows are on and they are quite promising. Agnipareeksha Jeevan Ki...Ganga is the tale of a young girl Ganga who hails from a small town in U.P. called Sunder Nagar. Ganga, unlike the might river after whom she is named is not worshipped and loved by her near and dear ones but is ostracized by one and all with the exception of her father. She is a pretty, obedient daughter and a talented singer, but people prefer to keep their distance from Ganga as they believe that she is cursed. Ganga’s journey like that of the river promises to be an interesting one.

Aise Karo Naa Vidaa is the story of young and effervescent Reva who hails from a small sub district of Bundelkhand. Reva’s charm soon attracts the attention of Prince Randheer, the young prince of the palace. He molests her on the day of her wedding finding her alone and helpless. Reva is completely shattered and to add to her humiliation her family is set to marry her off to the man who sullied her honour. What does Reva do? To find out the answer to this question we will have to wait till February 15th.

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